I am a Paid Search expert, Python programmer, and Data Scientist.
I worked 9+ years behind-the-scenes as the backbone of paid search for a +50 person digital marketing agency. Every day I was deep in-the-weeds solving problems, optimizing client accounts, mentoring and testing new marketing features and strategies.
At one point, the agency had onboarded far too many clients for one person to handle. My options were: work harder, or work smarter. I chose to work smarter and built several PPC desktop software programs such as: PPC Campaign Generator and Keyword Grouper.
Eventually though, not even my software or Excel was enough. That's when I bit-the-bullet and committed to learning Python Programming. Learning Python has allowed me to scale my work efficiency to completely new levels. Mundane, boring tasks can be done in minutes instead of hours or even days. In other words - it gave me super powers to do the work of 10 people, seriously.
Once I had Python skills under my belt, that opened up the world of data science and machine learning. I've built countless predictive models that allowed me to transform, aggregate and make sense out of mountains of data to make data-driven decisions.
Oh, and I also have a B.S. in Finance... complete waste of time.